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Michael J. Thomas, founder and host of IWON™ Podcast
IWON™: It Wasn't Overnight

Real stories. Real founders.
Real lessons worth hearing.

The founder stories they never told in public. Until now. Long-form conversations with SaaS and tech leaders who scaled, raised, exited and rebuilt. Hosted by Michael J. Thomas.

Start Listening Free Why IWON™?

Founder stories that actually happened.

Featuring real conversations with the builders behind some of the most remarkable journeys in tech and software, including a 23 million Euro exit, a $750 million exit, and so much more still to come.

€23M European software exit
$750M US tech company exit
+More Stories still to be told

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Most founders build in silence.

The odds are stacked against every founder who tries to build something real in tech. The startup success rate is brutally low, the pressure is constant, and the honest conversations rarely happen in public. IWON exists to change that.

Every episode is a real conversation with someone who has been through it. The hard decisions, the pivots, the funding battles, the near-misses and the wins that took years to arrive. Practical lessons, not polished narratives.

Hosted by Michael J. Thomas — Cambridge University qualified coach, founder of DARWIN™ Works, and someone who has been working with SaaS founders to drive clarity and growth since 2011. He knows the questions worth asking.

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Available free across all major podcast and video platforms. No subscription required.

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For Sponsors

Back the founders building tomorrow.

IWON reaches the decision-makers, buyers and builders behind some of the most ambitious tech and SaaS companies in the UK and US. This is a highly targeted, high-intent audience that is actively growing their businesses.

Sponsoring IWON puts your brand in the conversation. Not in a banner, not in a skippable ad, but in the room where founders are making decisions.

Explore Sponsorship
UK & US Primary audience geography
SaaS Founders Core listener. Decision makers and budget holders.
Long-form 30+ minute episodes. Deep engagement, not passive listening.
Multi-platform YouTube, Spotify, Apple, Amazon, iHeart and Podbean
For Founders

Your story deserves to be heard.

If you have built, raised, scaled, exited or rebuilt in tech or SaaS, we want to have an honest conversation about how it actually happened. No polish required. The more real, the better.

IWON guests receive a high-authority content asset, expert positioning and the chance to help other founders realise they can do it too.

Scaled a SaaS company Raised capital Built a high-growth tech business Exited successfully Recovered and rebuilt Navigated the hard road
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It wasn't overnight.
But this is where it starts.

Join the IWON community. Get notified when new episodes drop, direct to your inbox. No spam. Just real stories from real founders.

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